Vanity: Bold Designs, Sustainable Choices

Young audiences crave fashion that reflects their identity, but most brands fail to merge self-expression with meaningful memorabilia. For universities, this disconnect is glaring: their merchandise feels outdated and impersonal, leading students to reject it as "uncool" instead of wearing it proudly. Vanity addresses this gap by creating bold, youth-driven designs that empower self-expression while solving institutions’ struggle to connect with their communities through merch.

SCENARIO 1 Launch Vanity as a streetwear brand that bridges youth culture and institutional pride, with the University of Twente merch redesign as its launch project. This includes: Vanity’s Signature Aesthetic: Redesign the university’s merch using our excitable, streetwear-inspired designs, that students are more likely to wear and represent outside university grounds, thereby boosting school pride and creating a sense of community that extends far beyond campus. It’s a shame I’ve never seen anyone rocking university merch outside of school grounds, and that’s exactly what we’re here to change. My hope is to create designs that turn university pride into a bold, wearable statement—making it easy to spot a fellow student across the city. Whether it’s at a café, a park, or a concert, our merch sparks instant recognition, encouraging connections, conversations, and a sense of belonging that bridges the gap between campus life and the real world.This aligns perfectly with Vanity’s mission to empower self-expression and redefine how people connect through fashion. My hope with the redesign, university pride isn’t just felt—it’s seen, shared, and celebrated everywhere. Let’s make campus cool, beyond the grounds. Proof of Concept: Use this collaboration to demonstrate how Vanity can reinvent “traditional” merch into trendy, collectible streetwear that students want to wear. SCENARIO 2 Vanity’s Signature Aesthetic: Vanity is a bold, streetwear-inspired brand that celebrates self-expression, individuality, and unapologetic confidence. Our designs are daring, provocative, and Instagram-ready, blending high-fashion edge with accessible streetwear. Think of us as a more affordable alternative to brands like Balenciaga and Vetements—offering the same level of boldness and creativity without the luxury price tag. Vanity is for the young, the rebellious, and the trendsetters who want their personality to stand out. Why "Vanity" Works for an Edgy, Young Audience: Bold and Unapologetic: Younger audiences gravitate toward brands that exude confidence and rebellion. Vanity embodies this with its daring designs and provocative messaging. Self-Expression: The name taps into themes of self-image, confidence, and identity—core values for Gen Z and young millennials. Instagrammable and Trendy: The name itself is catchy, modern, and has a viral quality that resonates on platforms like Instagram and TikTok. Room for Creativity: Vanity allows for edgy, artistic branding—bold logos, striking visuals, and campaigns that challenge norms or celebrate individuality. Proof of Concept: Target Audience: Gen Z and young millennials who crave unique, statement-making fashion that reflects their identity and values. Market Gap: A cheaper alternative to high-end streetwear brands like Vetements, offering the same level of creativity and boldness at an accessible price point. Brand Identity: Edgy, provocative, and empowering. Vanity celebrates self-love, confidence, and owning your individuality. Product Line: Statement pieces like oversized hoodies, graphic tees, and bold outerwear. Later pushing for limited drops to create exclusivity and hype.

Vanity creates bold, sustainable streetwear that lets Gen Z express themselves confidently, turning everyday tees and hoodies into statements of individuality and community.